why should graphic designers share their process

Graphic Design Process – Here’s Mine

Posted on Posted in General

It’s a sad truth, but not every graphic designer explains their basic process to their customers. My process is tailored to each job but I’ve discovered that I’m just as guilty as others with a quick look through my website. I don’t have my basic process listed here either. So with that in mind, it’s time to put together what I think is my “General” graphic design process. I’ll be sure to include a fully designed page to my site as soon as possible but for now I think it’s important to at least get it out there.

Where to Start…

When I take on a client I like them to know exactly what is going to happen when they work with me. Each client has their own unique needs and a detailed version of the process will be tailored to your specific needs. Just know now that this is a general outline so you know how I do what I do.

First I like to get to know you and your business a little better.

You would be amazed at the details that come about from a simple face to face meeting, a skype call or a phone call paired with a few of my standard questions. I like to get an understanding about what your needs and desires are when approaching a new project so we can truly understand how I can help you reach your goals.

After our initial consultation I prepare a quote for your consideration. This quote briefly outlines what we have agreed upon and what my estimates on the value that I can give you and your business are. If the quote is approved, the next step is creating a business contract that must be signed and returned to me along with 50% of the total invoice before any work begins.

In the past I had waited for payment upon the completion of the job, but the hard truth is that there are some people out there that say they want your services, and then simply decide that they no longer need what you are providing.

Then there you are with work tailored for a specific job that you spent time working on and now have nothing to show for it. By requiring AT LEAST 50% down we can both be assured that we aren’t wasting each other’s time. During my development time I like to provide updates on progress with screen shots or physical proofs depending on your project to keep you aware of how your project is progressing. This is just courtesy to me.

Upon completion of your project I’ll send you a final soft proof of your project. If this is a printed project, usually a screen quality pdf with a watermark on it. If my design is for a website, UX for an app or something else along those lines, I’ll send you a flattened image file also with a watermark on it. At this time the remainder of your invoice is to be paid. After payment is received I’ll then deliver your final product with master files, usage license and an other deliverables outlined in our contract.

I know that this is a fairly short description of my process, but it can serve as a guideline for what will become the proper “process” page for my site. Hopefully I’ve helped you think about what your process is like and what you can expect if you would like to work with me. Thanks for reading and as always if you have any questions or would like to get in touch, you can use the contact form here on the site or look for me on twitter @JulianBaughman. I’ll be back next time with more from the world of graphic design.
Julian