It wasn’t so long ago that my idea of a graphic design rate came from asking other fresh out of school designers how much they charge per hour and just copying that. At the time, I thought that is just how you did it. You charge X amount per hour for graphic design services and […]
Why is it important to have your own internal graphic design projects in addition to your client work? This sounds to some like a silly question. You don’t need to work on your own projects, you have income coming in from clients that are paying for your service. How would you get income from a […]
It’s a sad truth, but not every graphic designer explains their basic process to their customers. My process is tailored to each job but I’ve discovered that I’m just as guilty as others with a quick look through my website. I don’t have my basic process listed here either. So with that in mind, it’s […]
Not so long ago I was working as an in house graphic designer at a local Pennsylvania based jewelry retailer. During my time there I worked with some very talented people who despite the constraints put on them in such a setting, still managed to produce some amazing work. My duties there involved product photography, […]
Hello everyone. I just wanted to check in since there wasn’t a post last week. I’ve been extremely busy putting together a new case study that I will be sharing here on the blog in the near future. I really should have put a few posts in the que so there would be no gap […]
A long time ago at a newspaper not so far away, yours truly got his first real life experience putting together a booklet and using signatures. Back then I was using QuarkXpress 5 and was fresh out of college. Ironically I was never taught anything about Quark at my alma mater so I jumped head […]
Your Building Centers is an employee owned building supplier based in central Pennsylvania. They have a customer loyalty program called YOURewards where customers earn points based on in store spending. These points are then exchanged for a variety of “rewards” including gift cards to popular restaurants, credits on their accounts and extravagant vacations. Each year a […]
What is Optical Character Recognition or OCR and why should you care? Well, before I answer that let me ask you this question. Have you ever been handed a pile of typed pages for a project that you were working on instead of a nice digital word processor file? Personally, this has happened to me […]
Recently I was working on a project for a client that included some Adobe Illustrator files that would need updated for final printing. It wasn’t anything drastic, just a little darkening of some labels on a technical drawing. The only downside was that there were close to 30 blocks of text that needed converted and […]
Recently I was asked to redesign an employee recruitment booklet that would need reset in Indesign and would include a lengthy history section. The original text files for the booklet had been lost and only a photocopy dated June 1996 was available My best guess was that the original text file had been on a […]