General

Graphic Designers NEED Personal Projects

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graphic designers should take time for personal projects

Why is it important to have your own internal graphic design projects in addition to your client work? This sounds to some like a silly question. You don’t need to work on your own projects, you have income coming in from clients that are paying for your service. How would you get income from a […]

General

Graphic Design Process – Here’s Mine

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why should graphic designers share their process

It’s a sad truth, but not every graphic designer explains their basic process to their customers. My process is tailored to each job but I’ve discovered that I’m just as guilty as others with a quick look through my website. I don’t have my basic process listed here either. So with that in mind, it’s […]

General

Where’ve You Been

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Hello everyone. I just wanted to check in since there wasn’t a post last week. I’ve been extremely busy putting together a new case study that I will be sharing here on the blog in the near future. I really should have put a few posts in the que so there would be no gap […]

Indesign

InDesign can Print that Booklet for You

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A long time ago at a newspaper not so far away, yours truly got his first real life experience putting together a booklet and using signatures. Back then I was using QuarkXpress 5 and was fresh out of college. Ironically I was never taught anything about Quark at my alma mater so I jumped head […]

Case Studies

YOURewards Trip Postcards Case Study

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Your Building Centers YOURewards 2015 promotion postcards

Your Building Centers is an employee owned building supplier based in central Pennsylvania. They have a customer loyalty program called YOURewards where customers earn points based on in store spending. These points are then exchanged for a variety of “rewards” including gift cards to popular restaurants, credits on their accounts and extravagant vacations. Each year a […]

Illustrator

Select All Text Objects at Once

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Recently I was working on a project for a client that included some Adobe Illustrator files that would need updated for final printing. It wasn’t anything drastic, just a little darkening of some labels on a technical drawing. The only downside was that there were close to 30 blocks of text that needed converted and […]

Indesign

Write Faster with Smart Text Reflow

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Recently I was asked to redesign an employee recruitment booklet that would need reset in Indesign and would include a lengthy history section. The original text files for the booklet had been lost and only a photocopy dated June 1996 was available My best guess was that the original text file had been on a […]